Amazon rebrands gaming offerings, launches Prime Gaming

Amazon rebrands gaming offerings, launches Prime Gaming

Twitch and Amazon Prime members will be getting their benefits under a new banner going forward, as the company rebrands into Prime Gaming.

That’s Prime

If you’ve been enjoying the deluge of free PC games every month as a member of either Twitch Prime or Amazon Prime, don’t worry. You’re still going to be getting all that cool stuff, you’ll just be doing so under a new name.

That’s because Amazon has rebranded the gaming-wing of its company, into something that maybe makes a little more sense. Prime Gaming will be the title going forward, but as you’ll see that means basically the same program that you’ve become accustomed to.

This month more than 20 games are free for PC gamers, as a perk for being a member, and it sounds like it’ll stay that way. Likewise, the add-ons and downloads that are provided will continue too.

Keeping the content, but adding a bit more

Amazon adds that “Prime Gaming’s selection of in-game content and free PC games is always growing and rotating to stay fresh, with new items and free games added every month.” So yeah, the name is different, but the content is remaining intact. Given that it’s one of the best deals in PC gaming, that’s a very good thing.

So what’s new then? Well, it does sound like the company is adding some participants, starting with the hugely popular Roblox later this month.

“Prime members already get the best of TV, movies, and music, and now we’re expanding our entertainment offerings to include the best of gaming,” said Larry Plotnick, GM, Prime Gaming. “We’re giving customers new content that makes playing their favorite games on every platform even better. So no matter what kind of games you love, and no matter where you play them, they’ll be even better with Prime Gaming.”

Thanks to agreements with many of the world’s biggest game publishers, including Riot Games, Roblox Corp., and Rockstar Games, Prime Gaming offers members incredible value every month, across a broad catalog of games. Prime members have access to content including exclusive skins for Apex Legends, a Player Pick Pack for EA SPORTS FIFA 20, and Exotic weapons and more for Destiny 2, and brand-new items for Roblox are coming later this month. To claim these Prime Gaming benefits, and many others, just log in with your Prime membership.


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