EA makes a move to surely stir a hornet’s nest.
EA has announced that they will be building micro-transactions into all their future PC and console games, in a move that comes in the wake of the decision to put them into Dead Space 3.
Speaking at the Morgan Stanley Technology, Media & Telecom Conference (the talk transcribed by Seeking Alpha) EA’s Chief Financial Officer Blake Jorgensen said “We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be. Consumers are enjoying and embracing that way of the business.”
Dead Space 3 wasn’t the first game to include micro-transactions, with Mass Effect 3 and Need For Speed: Most Wanted having boosts that could be purchased. In the past, EA has outsourced the operation of these systems, but will be bringing them in house going forward.
But what do you think? Do you hate the idea of EA charging for micro-transactions when you’ve already paid for a retail game, or do you not care as long as they don’t give players an advantage?
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