Toys R Us goes all out for Summer movie toys starting with Transformers: Age of Extinction

The mega-toy retailer is transforming into the headquarters for all the cool things associated with this Summer’s slate of blockbusters yet to come.

Transformers: Age of Extinction kicks off the fun at TRU with a selection of toys and digitally delivered content for kids and fans of all ages. Toys R Us is the only place where you’ll find the Grimlock Evolution 2-Pack too. This set contains the classic Dinobot leader in both his original form from the toys line of the 80s (but all spruced up for the modern collector) and the new design from the upcoming flick. Both figures in the set are fully posable and both transform from surly dino to surly autobot and back.

In addition to that, TRU will be giving away special digital content for the week leading up tot he film’s premier. Hit this link during that time to head to the special page for the promo, where you can “view videos featuring the top 10 moments of some of the franchise’s most popular characters, including Bumblebee, Optimus Prime and Grimlock.”

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And if all that wasn’t enough for you, you’re in luck as there’ll be a special day in TRU stores on Saturday the 28th of June where you can grab yourself a free Kre-O Transformers figure, see a whole mess of brand new Transformers figures, and net a pretty fantastic discount on toys, games, and movies starring the big bots.

Transformers Events & Deals Fit for the Whole Family

For even more Transformers fun, children are invited to visit any Toys“R”Us store on Saturday, June 28 from 12 noon – 2pm for special Transformers-themed giveaways and activities. Attendees will have the chance to build their own FREE KRE-OTransformers figure, plus experience new Transformers products, including one-step Changers and Battle Masters (quantities limited; no rain checks).

Additionally, shoppers who spend more than $25 on ANY Transformers toys, video games or movies in-store between Sunday, June 22 and Saturday, June 28, will receive a FREE Transformers: Age of Extinction movie ticket!* Making it even easier for movie fans to shop, the following deal will be available at all Toys“R”Us stores nationwide and online at Toysrus.com beginningSunday, June 22 through Saturday, June 28:

BUY ONE GET ONE 50% OFF ALL Transformers toys, video games and movies**

*In-store only; quantities limited; no rain checks. Limit one per customer. Not valid on prior purchases. Up to $7.50 towards the purchase of one admission to Transformers: Age of Extinction at participating theaters between 6/27 – 8/31/2014, up until the local time of participating theater’s last screening and subject to seating capacity, whichever comes first. If lost, cannot be replaced. No reproductions accepted. Not to be sold or traded. Offer valid 6/22-6/28/2014.

**Discounted item must be of equal/lesser value. Excludes Clearance Blast Ticketed Items.

If you’re not a Transformers fan (and if you aren’t, what are you doing reading this?) never fear because Toys R Us will be having special events like this one all Summer long. The chain will be celebrating the likes of How to Train Your Dragon 2, Disney Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and the new Teenage Mutant Ninja Turtles movie. Yep, if it’s big time and fun, Toys R Us just might be your place to be this Summer.

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